| K a u f l a n d c z e c h r e p u b l i c | 2 0 2 1 |
Legends
are not born overnight
sticker book and promo-campaign for Kaufland Czech Republic
in cooperation with Czech hockey federation.
For upcoming ice-hockey World Cup we created sales support campaign, of which the main attraction was a special sticker book. Special in its scope, ranging from the birth of Czech hockey to the present day, but also in its playful graphic design reflecting the content and time period of the individual chapters. During designing of the book we cooperated also with Jaromir Jagr, a world hockey megastar.
During the campaign we also reconstructed the legendary Štvanice stadium. In a virtual form. Through app people could relive the first great successes of Czech hockey, in addition to a virtual tour of the arena.
During the campaign we also reconstructed the legendary Štvanice stadium. In a virtual form. Through app people could relive the first great successes of Czech hockey, in addition to a virtual tour of the arena.
Book cover
TV spot
Sample pages
CREDITS:
Agency: EFFE Bratislava
Creative Director: Peter Rajčák
Art Director: Štefan Hellvis Klučka (me)
Copywriter: Peter Rajčak, Tomáš Kučera
Agency: EFFE Bratislava
Creative Director: Peter Rajčák
Art Director: Štefan Hellvis Klučka (me)
Copywriter: Peter Rajčak, Tomáš Kučera
